People pleasing is a personality or behavioral trait: “An obsequious, subservient person, especially in a workplace” (“People Pleaser” 2023). Related: Sociotropy.
In women
Nice girl syndrome, or Good girl syndrome, refer to a gendered version of People pleaser tendencies.
Nice Girl Syndrome: Nice girls suffer from “the disease to please” - they put their needs behind everyone else’s.
“[…] the manifestation of traits that are valued or praised in girls. It has a lot to do with how caregivers (including people outside the family, like teachers) interact with girls and how those interactions shape and mold their behavior.”
Think about the term “good girl” itself: It conjures images of quiet, compliant, pretty girls who take care of others and don’t cause trouble.
The messages you received from your family or your childhood experiences may have caused you to believe that assertiveness is unacceptable or even dangerous.