[Pursuasion resulting] from a person’s careful and thoughtful consideration of the true merits of the information presented in support of an advocacy.
A way of processing an argument that involves weighing the facts. Requires that you are familiar with and understand the relevant facts. Contrasted by Peripheral route processing.
Bibliography
“Elaboration Likelihood Model.” 2022. Wikipedia, June. https://en.wikipedia.org/w/index.php?title=Elaboration_likelihood_model&oldid=1091358254.