A snowclone is a cliché and phrasal template that can be used and recognized in multiple variants. The term was coined as a neologism in 2004, derived from journalistic clichés that referred to the number of Inuit words for snow.
Example(s)
- In space, no one can hear you X
- X is the new Y
- X as a service
- To X or not to X
- Blank, blank!? You’re not looking at the big picture!
Bibliography
“Snowclone.” 2022. Wikipedia, October. https://en.wikipedia.org/w/index.php?title=Snowclone&oldid=1117961925.