Enshittification, also known as platform decay, is the pattern of decreasing quality of online platforms that act as two-sided markets. Enshittification can be seen as a form of rent-seeking [Rent-seeking].

(“Enshittification” 2023)

Here is how platforms die:

  1. They are good to their users; then
  2. They abuse their users to make things better for their business customers; finally
  3. They abuse those business customers to claw back all the value for themselves. Then,
  4. They die

[formatting mine]

(Doctorow n.d.)



Doctorow, Cory. n.d. “The “Enshittification’ of TikTok.” Wired. Accessed November 1, 2023. https://www.wired.com/story/tiktok-platforms-cory-doctorow/.
“Enshittification.” 2023. In Wikipedia. https://en.wikipedia.org/w/index.php?title=Enshittification&oldid=1182727022.