A snowclone is a cliché and phrasal template that can be used and recognized in multiple variants. The term was coined as a neologism in 2004, derived from journalistic clichés that referred to the number of Inuit words for snow.

(“Snowclone” 2022)


  • In space, no one can hear you X
  • X is the new Y
  • X as a service
  • To X or not to X
  • Blank, blank!? You’re not looking at the big picture!